The Emerging Writers’ Festival is an independent arts organisation promoting the interests of emerging writers. Each year, EWF runs a festival bringing together writers, publishers and others with an interest in literature in its emerging forms.
Loupe Studio in collaboration with illustrator Marc Martin worked closely with the festival’s director on all print and online collateral. The result, a vibrant, memorable design collection provided EWF with a distinct festival identity, to support the festival’s reputation of providing quality dialogue and experimentation.
Unique printing finishing technique, such as multiple stock styles, varying format and bespoke screenprinting further complimented the individuality of the design.
Festival collateral design (across all mediums, including brochure, signage, banners)
Illustrations by Marc Martin
Hardie Grant Books, one of Australia's leading independent book publishers with a broad list of select genre books.
Hardie Grant engaged Loupe Studio to design and art direct Great Pub Food, a cookbook for creating tasty pub meals at home.
Referencing pub environments, menu chalkboards and beer coasters, we created sophisticated and friendly layout, design and illustrations that result in a cookbook suitable for experienced home chefs and aspiring kitchen hands. Each recipe page includes a flipbook illustration that comes to life as the reader turns the page.
Cookbook design (cover and internals)
Photography by Lisa Cohen Photography
Props & Food Styling by Simon BajadaI
llustrations by Marc Martin
The National Trust of Australia, promotes and conserves Australia's indigenous, natural and historic heritage.
Coinciding with Channel 9’s screening of Underbelly’s Squizzy, the Trust held an exhibition at the Melbourne Goal revisiting the notorious Melbourne gangster Squizzy Taylor’s life. Working with the Collections and Interpretations Team, Loupe Studio produced a range of exhibition and signage material, to present Squizzy’s fascinating story in an alluring and informative manner.
Exhibition design (including banners, interpretive display and signage)
Costumes from Underbelly Squizzy courtesy of Screentime, a Banijay Group Company and the Nine Network
Cambridge University Press has been publishing high-quality curriculum-based materials for school students for over 150 years.
Loupe Studio was commissioned to design the cover and internal pages for “Poetry Remastered” a student textbook from concept development, layout, typesetting through to finished art. A single rose, as suggested by the client, was given a pop art treatment and applied in different variations throughout the book as the key image.
Textbook design (including cover and internals)
Poetry Remastered received “Best Designed Secondary Education” Book Design Awards 2013 by the Australian Publishers’ Association.
Australian Conservation Foundation is a leading, influential NGO, standing for ecological sustainability. ACF with its strong member support base has supported grassroots campaigns to political lobbying for the past 50 years.
In order to shift public’s perception of environmental issues from deep ecology to encompass broader environmental, economic, social and cultural issues, and as an outcome of recent strategic planning, ACF was seeking a bolder and sharper appearance and approached Loupe Studio to redevelop its visual identity.
Our comprehensive response commenced with a fresh, dynamic yet simple design of the logo mark, the three-leaved symbol. The leaves have been an iconic brand asset throughout the organisation’s 50-year history and are beloved by ACF members. Subsequently to finishing the revitalised logo, we created an extensive body of accompanying identity elements. A vibrant and nature inspired colour palette, bespoke and evocative illustration set, typeface selection etc. Together these elements provide the structure for the design development of all print and online identity communication material.
In summary, we provided ACF with a clear, confident and accessible brand identity suitable for the organisation’s multifaceted outreach needs and flexible for long term application roll-out.
Identity applications (across all medium including stationery, publications, signage, web skins, e-newsletter, banners among many other items)
Internal office document templates
Comprehensive internal and external brand style guide
Part of the overall ACF identity redesign project, Loupe Studio produced a range of publication that included reports, brochures and fliers.
All publications are designed to display their content in a clear and informative way and equally aim to strike a sensory and ecological balance. Printing resources are optimised via customising document sizes, printing section in single colour and blind embossing that ensures each document stands out in a clear and attractive way.
The President’s Circle is Australian Conservation Foundation’s philanthropic program that provides a range of tailored channels to garner support to enable the organisation to deliver fundraising goals.
Loupe Studio developed a range of engaging and informative communication tools for the program. These were designed in accordance with ACF’s refreshed brand style guide, yet are specially tailored to support key program activities and functions.
Identity applications (including stationery, brochures and certificates)
Internal office document templates
High Street Northcote Business Association, representing the local traders regularly organises art, fashion and music focused street festivals. The biggest festival, High Noon attracts over 35,000 visitors.
Loupe Studio (formerly Lanz+Martin) was selected to produce the 2011 festival’s print and online campaign collateral.
The key illustration image, marching bands at midday showdown provided the basis for the design of festival collateral. A mix of old-style typographic treatments rounded off a friendly, light hearted and well-received campaign design.
Identity application (across all medium, including program, posters, signage and banners)
Illustrations by Marc Martin
City of Darebin’s new family orientated arts and entertainment program – Loud Mouth provides innovative and inspiring programs suitable for families, pre-school and primary school audiences.
Loupe Studio was selected to produce the program’s identity and accompanying style guide. The outcome of our design was playful, fun and energetic. An identity was required to be suitable for the diverse range of events, befitting for its target audience and extendable for all future marketing applications.
Identity application (including posters, postcards and signage)
Identity application templates handover
Comprehensive internal brand style guide
Index RMIT University’s annual Interior Design graduate exhibition celebrates new and innovative practices of environmental problem solving.
Loupe Studio (formerly Lanz+Martin) was engaged in 2011 by RMIT University for all exhibition identity, advertisement and signage needs. The design was focused around a modular logo and matched with selected print techniques to compliment the progressive content of the exhibition.
Identity application (including catalogue, poster, signage and invitation)
Moreland Energy Foundation is working via community engagement, research, consultation, professional development on energy efficiency, renewable energy and policy and planning issues.
Loupe Studio (formerly Lanz+Martin) was selected to design and illustrate a multilingual poster promoting the client’s 7 tips to save money and energy.
Through developing a clear layout and accessible, language independent pictograms systems, the poster succeeds to reach a broad community audience.
Illustrations by Marc Martin
An artisan inspired celebration for the most exquisite of occasions. For this wedding invite we referenced intricate traditional paper cutting techniques, merging Swiss and Australian imaginary. A circular die cut was used to allow the paper craft and typography to tell its story.
Paper cut image making
City of Darebin was looking for a way to promote their road safety awareness campaign. The artwork items provided in response to the brief, tie in the slogan “Drive With Your Heart”. The colourful and engaging design communicates an effective and friendly message to the community.
Illustration by Marc Martin
We enjoy creating compelling visuals for great stories. Loupe Studio has provided book cover and internals text designs for acclaimed publishing houses, applying a broad range of image making techniques and styles to create an individual and attractive shelf presence for each title.
Publishers we have worked with include Hardie Grant, Murdoch Books, Pier 9, Wakefield Press and Cambridge University Press.
Cover and internals design
The New South Wales Writers’ Centre promotes writing-based culture and the rights and interests of writers in NSW. Annually the Centre runs a range of quality writing focused festivals.
Loupe Studio created the program design for three festivals held in 2012. Each festival focused on a unique genre of writing, so our design provides individuality for each event whilst ensuring a cohesive style is maintained across all communication and marketing material.
Festival design (Including posters and programs)
Rothfield Print Management provides print, project, image, artwork and asset management, as well as inventory management systems, warehousing and distribution services to a large national client base. The banner design communicates this chain of services in a graphically friendly, yet technically sophisticated style.We provided: Banner design