High Street Northcote Business Association, representing the local traders regularly organises art, fashion and music focused street festivals. The biggest festival, High Noon attracts over 35,000 visitors.
Loupe Studio (formerly Lanz+Martin) was selected to produce the 2011 festival’s print and online campaign collateral.
The key illustration image, marching bands at midday showdown provided the basis for the design of festival collateral. A mix of old-style typographic treatments rounded off a friendly, light hearted and well-received campaign design.
Identity application (across all medium, including program, posters, signage and banners)
Illustrations by Marc Martin